Added value for Vedett

I

‘m very likely the last to notice, but yesterday I’ve finally noticed the camera-annex-label-printer for Vedett in our local supermarket. Of course, I already knew the personalize-the-label idea from Vedett, but this takes it one step further, enabling the consumer to do that immediately, right in the very shop.

A nice idea that adds a lot of value to the brand, in my opinion. I wonder if an agency came up with it …